Blizzard announced they're making a cloud gaming platform. Only that platform will be allowed to run Blizzard games. Attempts to use any other cloud platform will get the player banned.
EA announced they're making a cloud gaming platform. Guess which games will be on it.
My prediction: This trend will create a push toward gating games behind exclusive cloud services the same way TV shows and movies are being slowly gated today (oh hi, Disney).
If you thought DRM was bad... stay tuned~